CP
Email Funnel Map
Lead magnets → 365-Day Inbox Income → Own the Inbox · build v45 · 2026-09-25
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GA4
Kit
Segmetrics
Meta

Email Funnel

six lead magnets → 365-Day Inbox Income → Own the Inbox

Funnel Map

Visits & leads follow the date range · conversion rates follow the toggle
EMAIL FUNNEL

Email Sequences

delivery and nurture, per lead magnet · engagement from Kit, revenue from Segmetrics

Still to build

deliberately deferred — not missing
Waiting on the current lander version being fixed first.
  • ManyChat / other channel performance. The "Leads by route" row is pulled out for now. It compared Kit's tag count against Segmetrics' lander opt-ins and called the difference "other" — but two systems counting the same people rarely agree to the person, so a 1–2% discrepancy rendered as a channel that doesn't exist. Sizing ManyChat properly needs its own source rather than a subtraction between two others.
  • Meta / Google Ads performance. The whole ads section is pulled out for now — spend, ROAS, campaign families, creatives. It kept producing figures that couldn't be trusted: pruners silently ignored, so "campaign-scoped" revenue was really account-wide, and 18-digit campaign IDs losing precision in JSON so rows matched nothing. Worth rebuilding rather than patching further — and Google Ads is running now too, so it needs to cover both.
  • Email performance. Broadcast and sequence stats — sends, opens, clicks, revenue per email — aren't on this map at all. The Worker already exposes /api/kit-broadcasts and /api/kit-sequences, so this is dashboard work rather than new plumbing.
Both are queued until the lander is settled, so the funnel being measured stops moving underneath the numbers.

How these numbers are built