Email Funnel
six lead magnets → 365-Day Inbox Income → Own the Inbox
Funnel Map
Visits & leads follow the date range · conversion rates follow the toggle
EMAIL FUNNEL
Email Sequences
delivery and nurture, per lead magnet · engagement from Kit, revenue from Segmetrics
Still to build
deliberately deferred — not missing
Waiting on the current lander version being fixed first.
- ManyChat / other channel performance. The "Leads by route" row is pulled out for now. It compared Kit's tag count against Segmetrics' lander opt-ins and called the difference "other" — but two systems counting the same people rarely agree to the person, so a 1–2% discrepancy rendered as a channel that doesn't exist. Sizing ManyChat properly needs its own source rather than a subtraction between two others.
- Meta / Google Ads performance. The whole ads section is pulled out for now — spend, ROAS, campaign families, creatives. It kept producing figures that couldn't be trusted: pruners silently ignored, so "campaign-scoped" revenue was really account-wide, and 18-digit campaign IDs losing precision in JSON so rows matched nothing. Worth rebuilding rather than patching further — and Google Ads is running now too, so it needs to cover both.